Just now! The "National Plan for Rural Industry Development (2020–2025)" has been released!

 

To the Departments (Bureaus, Commissions) of Agriculture and Rural Affairs (Agriculture and Animal Husbandry) of all provinces, autonomous regions, and municipalities directly under the central government; and to the Agricultural and Rural Affairs Bureau of the Xinjiang Production and Construction Corps:

To thoroughly implement the decisions and arrangements of the Party Central Committee and the State Council, and to accelerate the development of rural industries, our ministry has prepared the "National Rural Industry Development Plan (2020–2025)" based on the "Guiding Opinions of the State Council on Promoting the Revitalization of Rural Industries." This document is now being distributed to you; please ensure its careful implementation.

Ministry of Agriculture and Rural Affairs

July 9, 2020

 

National Plan for Rural Industry Development

( 2020 – 2025 Year)

 

Revitalizing industries is the cornerstone of rural revitalization and the essential prerequisite for addressing all challenges in rural areas. Rural industries are rich in content and diverse in types: agricultural product processing enhances the value of farming, specialized rural industries broaden the scope of economic activities, leisure agriculture expands the functional dimensions of agriculture, and emerging rural service sectors enrich the variety of business models—all of which collectively contribute to boosting agriculture, fostering rural prosperity, and helping farmers achieve greater wealth. In recent years, the environment for rural innovation and entrepreneurship has steadily improved, giving rise to a surge of new industries and business models. As a result, rural industrial development has yielded positive outcomes. However, challenges remain, such as relatively short industrial chains, shallow integration across sectors, and insufficient vitality in key production factors. These issues urgently call for stronger guidance and accelerated growth. In line with the "Guiding Opinions of the State Council on Promoting the Revitalization of Rural Industries," this plan is formulated to accelerate the development of rural industries—particularly those centered on the secondary and tertiary sectors.

　　Planning period: 2020–2025.

 

Chapter One Planning Background

　　Revitalizing industries is the top priority for rural revitalization. We must firmly seize the opportunities, act in harmony with the trends, and build on existing momentum to accelerate the development of rural industries and drive comprehensive rural revitalization.

 

 

Section One Significant importance

　　Currently, China is on the verge of fully building a moderately prosperous society and embarking on a new journey toward the comprehensive construction of a socialist modernization country—making the development of rural industries profoundly significant.

Developing rural industries is the vital foundation for the comprehensive revitalization of rural areas. Rural revitalization hinges on thriving industries as its foundation. To strengthen this foundation, we must attract more resources and factors, unlock greater functional value, diversify business models, and create a balanced landscape where urban and rural areas see smooth flow of resources, complementary industrial strengths, and effective market integration.

Developing rural industries is a crucial support for consolidating and enhancing the achievements of building a moderately prosperous society in all respects. After fully building a moderately prosperous society, as we embark on a new journey toward basically achieving socialist modernization, rural areas remain both the key focus and the toughest challenge. Developing rural industries, creating more local and nearby employment opportunities for farmers, and ensuring that farmers benefit more directly from the added value generated along the agricultural value chain—these are essential steps to solidify the gains made in building a moderately prosperous countryside and eradicating poverty, while also paving the way for further progress and growth.

Developing rural industries is a key engine for advancing the modernization of agriculture and rural areas. Agricultural and rural modernization is not only about upgrading technology and equipment and innovating organizational approaches—it also involves building a comprehensive modern agricultural industry, production, and management system. By developing rural industries, we can integrate modern industrial standards and people-oriented service principles into agriculture and rural areas, driving the scaling-up, standardization, and intensification of farming practices. This approach will help extend industrial chains vertically and expand industry forms horizontally, ultimately strengthening agriculture, enhancing rural landscapes, and improving farmers' livelihoods.

Section Two Current Development Status

 

Since the 18th National Congress of the Communist Party of China, the environment for rural innovation and entrepreneurship has continuously improved, driving rapid growth in rural industries and boosting farmers' employment, incomes, and the overall prosperity of rural areas.

The agricultural processing industry continues to grow. In 2019, the agricultural product processing industry generated operating revenues exceeding 22 trillion yuan, supported 81,000 large-scale agricultural product processing enterprises, and provided employment for more than 30 million people.

Rural specialty industries are thriving. A number of specialty towns and townships with industrial output exceeding 1 billion yuan, as well as specialty villages generating over 100 million yuan in revenue, have been established. Additionally, a range of locally-rooted, artisanal crafts have been unearthed, giving rise to more than 100,000 distinctive "local" and "native" rural brands.

。 The rural leisure tourism industry is rapidly growing. A number of high-quality leisure and tourism attractions have been developed, along with a selection of premium leisure travel routes. In 2019, leisure agriculture welcomed 3.2 billion visitor trips, generating over 850 billion yuan in revenue.

 

 

New types of rural service industries are accelerating their development. In 2019, the output value of agriculture, forestry, animal husbandry, and fisheries-related professional and supporting activities reached 650 billion yuan. Meanwhile, there were over 30,000 agricultural e-commerce businesses of various types, with rural online sales totaling 1.7 trillion yuan—of which 400 billion yuan came from online sales of agricultural products.

Agricultural industrialization is being deepened steadily. In 2019, there were 20,000 leading agricultural enterprises driving industrialization (including 1,542 national key enterprises), along with 2.2 million farmer cooperatives and 870,000 family farms—collectively helping 125 million farming households gain access to larger markets.

The scale of rural innovation and entrepreneurship is expanding. In 2019, the cumulative number of people returning to their hometowns or rural areas to start businesses and innovate exceeded 8.5 million, with 80% launching rural industry integration projects and over 50% leveraging "Internet+" for innovation and entrepreneurship. Meanwhile, more than 31 million individuals chose to start businesses in their hometowns. In recent years, regions across the country have accumulated valuable experience in fostering rural economic development. Focus on layout optimization , strategically coordinating resources and industries within the county to foster a clearly defined hierarchical structure featuring division of labor among county seats, central towns (townships), and central villages. Focusing on industry integration, Develop the secondary and tertiary industries, extend the industrial chain, and foster the integration of key players, business models, and shared interests. Focus on innovation-driven growth , develop new technologies, accelerate process improvements and facility upgrades, and enhance production efficiency. Focus on brand leadership , advancing green agriculture and strengthening agricultural brands by fostering regional public brands for agricultural products and well-known processing product brands, while also promoting distinctive local brands to enhance their market value. Emphasize linking farmers with the agricultural sector, establishing diverse mechanisms for sharing benefits, and ensuring that farmers can reap a larger share of the added value generated throughout the industry chain.

Section 3 Opportunities and Challenges

 

Currently, rural industries are facing a rare opportunity. Primarily: Policy-driven momentum is strengthening. Adhering to the principle of prioritizing rural and agricultural development, we are accelerating the implementation of the Rural Revitalization Strategy, attracting more resources and factors to rural areas. Meanwhile, "new infrastructure" initiatives are enhancing rural information networks and other critical infrastructure, spurring faster progress in integrated urban-rural development and optimizing the environment for rural industry growth. Market drivers are strengthening. The upgrading of consumption patterns is accelerating, with urban and rural residents increasingly demanding personalized, diversified, and high-quality goods and services. Leisure tourism and health-focused wellness consumption are steadily becoming popular trends, while the market potential for rural industry development remains vast. The technology-driven force is strengthening. The global wave of new technological revolution is surging forward, with a new round of industrial and technological transformations already gaining momentum. Biotechnology and artificial intelligence are being widely applied in agriculture, while 5G, cloud computing, the Internet of Things, blockchain, and other cutting-edge technologies are increasingly interwoven with the agricultural sector. As a result, innovative industries, business models, and approaches continue to emerge, driving the transformation and upgrading of rural industries.

 

 

Meanwhile, rural industry development faces several challenges. Primarily: The uncertainty surrounding economic globalization is growing. The COVID-19 pandemic has shaken the global economic landscape, prompting adjustments and restructuring of global supply chains, as well as a profound evolution in international industrial division. This has significantly impacted the development of rural industrial chains in China. The bottleneck in resource factors remains prominent. There are still numerous barriers to the flow of capital, technology, and talent into rural areas. A stable funding mechanism for sustained investment has yet to be established, while talent incentives and support systems remain inadequate. As a result, social capital lacks sufficient motivation to invest in rural development. Additionally, rural areas continue to suffer from weak infrastructure, including limited access to reliable networks, telecommunications, and logistics services. The development approach is relatively extensive. Overall, innovation capabilities remain relatively weak, with a clear tendency toward outward expansion. Currently, the ratio of agricultural product processing industry to total agricultural output stands at 2.3:1, significantly lower than the 3.5:1 level seen in developed countries. Additionally, the conversion rate for agricultural product processing is 67.5%, nearly 18 percentage points lower than that of developed nations. The industrial chain extension is insufficient. The primary sector lacks sufficient backward integration, the secondary sector is underdeveloped at both ends, and the tertiary sector is lagging in high-end development. Additionally, the mechanisms linking stakeholders remain incomplete, while issues such as small-scale, fragmented operations, low productivity, and weak competitiveness remain prominent. As a result, the task of transforming and upgrading rural industries remains daunting.

 

Chapter Two Overall Requirements

 

Section One Guiding Ideology

　　Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will comprehensively implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, and Fourth Plenary Sessions of the 19th Central Committee. We will uphold the priority development of agriculture and rural areas, taking the implementation of the Rural Revitalization Strategy as our overarching approach, and leveraging the integrated development of primary, secondary, and tertiary industries as our key pathway. By unlocking the multifaceted value of rural areas, fostering innovation-driven growth, emphasizing cluster-based industrial linkages, extending industrial chains, enhancing value chains, and cultivating new drivers of growth, we will focus on prioritizing key industries, concentrating resource allocation, and vigorously advancing rural industries—laying a solid foundation for the modernization of agriculture and rural areas and achieving comprehensive rural revitalization.

Section Two Basic Principles

 

— Uphold the principle of agriculture serving agriculture. Leveraging agricultural and rural resources, we will develop rural industries that boast clear advantages and distinct characteristics. By keeping the secondary and tertiary sectors rooted in the countryside, we can ensure that more employment and entrepreneurial opportunities—and the added value generated along the industrial chain—benefit farmers directly.

— Stay market-oriented. Fully leverage the market's decisive role in resource allocation, activating factors, invigorating markets, and empowering stakeholders. Using rural enterprises as a platform, guide more resources and factors to flow into rural areas.

— Embrace integrated development. Develop a full-industry-chain model, extending primary production backward, linking secondary production at both ends, and advancing tertiary industries toward the high-end, thereby accelerating the cross-sector integration of agriculture with modern industrial elements.

— Uphold green leadership. Uphold the philosophy that "lucid waters and lush mountains are invaluable assets," and foster coordinated development of production, livelihood, and ecology. Strengthen the quality standards system and cultivate green, high-quality brands.

— Embrace innovation-driven development. Leveraging the advancements of modern technology to transform and upgrade rural industries. Innovating mechanisms and business models to boost the vitality of rural economic development.

 

 

Section 3 Development Goals

 

By 2025, the rural industrial system will be fully developed and well-established, with significantly improved quality and efficiency in rural industries. The employment structure in rural areas will become more optimized, while the level of integrated industry development will rise markedly. Meanwhile, farmers' income-generating channels will continue to expand, and the intrinsic driving force behind rural industrial growth will keep strengthening.

——The agricultural processing industry continues to grow stronger. The agricultural processing industry achieved operating revenues of 32 trillion yuan, with the ratio of agricultural processing output to total agricultural output reaching 2.8:1. Meanwhile, the processing and conversion rate of major agricultural products has climbed to 80%.

——Deepening the expansion of rural specialty industries. Cultivate a group of industry clusters with distinctive advantages, each generating over 10 billion and even 100 billion yuan in output value. Develop a number of agricultural industrial towns (townships) with annual outputs exceeding 1 billion yuan, and successfully establish a range of locally renowned "Rural Brand" and "Local Specialty" products that reflect the unique heritage of their regions.

——Optimizing and upgrading rural leisure tourism. Deeply exploring agriculture's multiple functions and the multifaceted values of rural areas, the types of agricultural-based business models continue to diversify, while service quality steadily improves. As a result, the sector now welcomes over 4 billion visitor trips annually, generating more than 1.2 trillion yuan in revenue.

——The rural area boasts a diverse range of new service industries. The output value of agriculture, forestry, animal husbandry, and fisheries—along with related supporting activities—reached 1 trillion yuan, while online sales of agricultural products hit 1 trillion yuan.

——Rural innovation and entrepreneurship are becoming more vibrant. More than 15 million people have returned to their hometowns to start businesses and innovate.

Note: [Represents the cumulative increase.]

¹ The ratio of the agricultural processing industry to the total agricultural output = Total output value of agricultural product processing / Total output value of agriculture, where the total output value of agricultural product processing is calculated based on the operating revenue data from the agricultural product processing industry.

 

Chapter Three Boosting the agricultural processing industry

 

　　The agricultural processing industry is a vital sector of the national economy. Extending from primary farming and livestock activities, it plays a crucial role in boosting the added value of agricultural products—and serves as the cornerstone for building a robust agricultural industrial chain. To further enhance this sector, we must optimize its structural layout, foster and strengthen key market players, and improve both quality, efficiency, and competitiveness.

Section One Optimize the industrial structure

 

Coordinate the development of primary processing, sophisticated deep processing, and comprehensive utilization of agricultural products, and promote diversified product development, multi-level utilization, and value-added across multiple stages.

Expand primary processing of agricultural products. Encourage and support agricultural cooperatives, family farms, and small, medium, and micro enterprises in developing primary processing of agricultural products at the place of origin, reducing post-harvest losses, extending supply timelines, and enhancing quality and profitability. Fresh agricultural products such as fruits and vegetables, dairy items, livestock and poultry, and aquatic products, Focus on developing storage facilities and commercial processing systems for pre-cooling, preservation, freezing, cleaning, grading, portioning, and packaging—processes that help reduce losses while boosting efficiency. Perishable agricultural products like grains, Focus on developing primary processing stages such as drying, storage, shelling, impurity removal, and milling, to enhance value retention and create added value. Primary agricultural products intended for consumption, Focus on developing primary processing techniques such as fermentation, pressing, filling, frying, drying, pickling, and cooking to meet the diverse demands of the market. Non-food agricultural products such as cotton, linen, silk, wood, bamboo, rattan, and palm grass, Focus on developing primary processing techniques such as sorting, cutting, shredding, grinding, drying, wire drawing, and weaving, while exploring a wide range of applications.

 

 

Enhance the sophisticated processing of agricultural products. Guide large agricultural enterprises to accelerate the integrated application of technologies such as biotechnology, engineering, environmental protection, and information technology, fostering multi-stage processing of agricultural products and unlocking multiple layers of added value. Developing precision manufacturing, Promote technological upgrades in areas such as novel non-thermal processing, advanced sterilization techniques, efficient separation methods, clean production practices, intelligent control systems, morphology recognition, and automated sorting. Leverage specialized raw materials, paired with dedicated equipment, to develop tailored formulations and create a diverse range of product lines that are nutritious, healthy, and designed for convenience and speed. Promote in-depth development, We innovate with technologies such as supercritical extraction, ultrafine pulverization, biofermentation, and protein modification to efficiently extract nutritional factors, functional ingredients, and bioactive compounds, enabling the development of a diverse range of processed products.

Promote comprehensive utilization and processing. Encourage large agricultural enterprises and agricultural product processing parks to promote the circular, full-value, and tiered utilization of processing by-products, turning waste into valuable resources and transforming potential hazards into benefits. By adopting advanced extraction, separation, and preparation technologies, these entities can drive the comprehensive utilization of by-products such as rice husks and rice bran, wheat bran, oilseed meal and cake, fruit and vegetable peels and residues, livestock and poultry hides, feathers, bones, blood, and viscera, as well as aquatic products' skins, bones, and internal organs. This will enable the development of innovative products like new energy sources and advanced materials, thereby enhancing value-added opportunities.

 

Section Two Optimize space layout

 

Following the principles of "grain at the head, food at the tail" and "agriculture at the head, industry at the tail," we will strategically align production areas, sales regions, and industrial parks to create a balanced development model where production seamlessly integrates with processing, products connect effectively with markets, and enterprises collaborate harmoniously with farmers.

Promote the shift of agricultural product processing closer to production areas. Gathering in areas of advantage, Guide large agricultural enterprises to shift their focus downward, establishing dedicated processing raw-material bases and strategically positioning processing capacity in grain production zones, critical agricultural product protection areas, regions specializing in high-value agricultural products, and major aquaculture production hubs—ultimately reversing the current pattern of processing concentrated in urban areas while raw materials remain in rural regions. Gathering around central towns (townships) and logistics hubs, Deploy labor-intensive processing industries in agricultural powerhouse towns, commercial hubs, and logistics nodes to boost the local value-added of agricultural products, create employment opportunities for farmers in nearby areas, and foster seamless integration between industry and town development. Gathering in key specialized villages, Leveraging Gongmao Village, The "One Village, One Product" demonstration village is developing niche agricultural products through primary processing, fostering integration between production and rural communities.

Promote the alignment of agricultural product processing with sales regions. Enrich processed products, Deploy central kitchens, staple food processing facilities, snack and convenience food production units, fresh-cut vegetable processing centers, and catering takeaway services in production areas and suburban regions of major and medium-sized cities, catering to the diverse and convenient needs of urban populations. Cultivate the processing industry ecosystem, Develop new industrial models such as "Central Kitchen + Cold-Chain Distribution + Logistics Terminals," "Central Kitchen + Fast-Food Outlets," and "Health Data + Nutritional Meal Planning + Personalized Customization."

Promote the concentration of agricultural product processing in industrial parks. Promote policy integration, concentration of key factors, clustering of enterprises, and consolidation of functions to develop the "off-site economy" model. Build a series of agricultural product processing parks that seamlessly integrate production, processing, and sales, combine trade with industry and agriculture, and foster the convergence of primary, secondary, and tertiary industries—ultimately nurturing rural industries as dynamic "growth poles." Enhancing the agricultural product processing park, Strengthen services such as technology R&D, financing guarantees, and inspection & testing, while improving infrastructure like warehousing logistics, energy and heat supply, and waste & wastewater treatment—facilitating the cluster development of agricultural product processing enterprises. In major agricultural, pastoral, and fishery counties (or cities), establish one agricultural product processing park per county (or city). For counties (or cities) that lack the necessary conditions to build their own agricultural product processing parks, collaborative approaches can be adopted to jointly construct these parks in other locations. Building an international agricultural product processing industrial park, Select regions with clear locational advantages, strong industrial foundations, and significant ripple effects to establish a batch of international agricultural product processing industrial parks, connecting them to global markets and enabling participation in the international division of industrial labor.

 

 

Section 3 Promote industrial upgrading

 

Technological innovation is the key to transforming and upgrading the agricultural product processing industry. To accelerate technological advancement, enhance equipment capabilities, and drive the industry toward higher-quality development. Promote innovation in processing technology. Focusing on key links and bottlenecks in agricultural product processing, we will establish a National Key Laboratory for Agricultural Product Processing and Storage, a Research Center for Fresh-Keeping and Logistics Technologies, and a Research Center for Quality Evaluation of Superior Agricultural Products. Together with research institutes, universities, and enterprises, we will collaborate to tackle critical technical challenges, developing a range of innovative and practical technologies—such as green storage systems, dynamic freshness preservation methods, rapid pre-cooling techniques, and energy-efficient drying solutions—that integrate automatic measurement, precise control, and intelligent operation. Additionally, we will advance cutting-edge processing technologies capable of achieving functions like quality regulation, nutritional balance, and clean production. Promote the development of advanced manufacturing equipment. Support a group of agricultural product processing equipment R&D institutions and innovative manufacturing enterprises, focusing on the development of information-based, intelligent, and engineering-grade processing equipment to enhance the localization rate of critical machinery. Leveraging cutting-edge technologies such as smart manufacturing, biosynthesis, and 3D printing, we will integrate and assemble a range of high-tech, versatile processing techniques along with complementary equipment, thereby elevating the overall sophistication of agricultural product processing.

 

 

Column 1. Action Plan to Enhance the Agricultural Product Processing Industry

1. Build an agricultural product processing park. By 2025, each major agricultural, pastoral, and fishery county (city) will establish one agricultural product processing park, with a total of 300 such parks built—each generating over 10 billion yuan in output value. 2. Establish an integrated base for agricultural product processing technology. By 2025, establish 50 integrated research bases for agricultural product processing technology—highly advanced, systematically robust, application-ready, and replicable. 　　

Chapter Four Expanding Rural Specialty Industries

　　Rural specialty industries are a vital component of rural economies—they are niche, diverse sectors deeply rooted in local characteristics and imbued with strong regional charm. These industries encompass specialties such as unique agricultural and livestock farming, specialty foods, traditional handicrafts, and distinctive cultural products, showcasing tremendous growth potential.

Section One Building a fully integrated industry chain

 

Focusing on expanding the secondary and tertiary industries, we will extend the industrial chain, develop specialized and diversified products, enhance the added value of rural specialty industries, and boost agricultural efficiency across multiple stages while helping farmers increase their incomes through various channels.

Enhance competitiveness with distinctive resources. Based on the new shifts in consumer spending patterns, develop specialized, region-specific and variety-exclusive products that leverage unique characteristics and superior quality to capture the market. Developing Specialty Cultivation and Livestock Raising Based on unique resource endowments such as germplasm resources, geographic features, and phenological characteristics, the most suitable industries are cultivated in the most ideal regions. Develop specialty foods Focusing on developing traditional foods such as local braised products, fermented sauces, soybean products, cured meats, and ethnic-style dairy products. Also, we’ll create functional foods tailored to the needs of specific population groups. Passing on distinctive skills , upgrading and enhancing traditional crafts such as batik, weaving, paper-cutting, embroidery, and pottery. Promote distinctive culture , developing rural cultural industries such as drama, traditional performing arts, acrobatics, and variety shows 。

Extend the industrial chain through processing and distribution. Strengthen product processing , encouraging large leading enterprises to build standardized, clean, and intelligent processing plants, while guiding farmers and family farms to establish a number of home-based workshops, artisanal studios, and rural production facilities. These facilities will leverage standardized technologies to upgrade and enhance local specialties such as soybean products, traditional ethnic dairy goods, cured meats like bacon and sausages, ham, as well as time-honored crafts including paper-cutting, embroidery, batik, weaving, and pottery-making. Running a vibrant trade and logistics business , encouraging local areas to establish origin-based wholesale markets, logistics distribution centers, product procurement hubs, and large specialty supermarkets in regions with distinctive agricultural advantages. Additionally, supporting new types of business entities and agricultural wholesale markets in building on-site storage and preservation facilities, while promoting the development of online stores and chain retail outlets.

 

 

Building the supply chain with information technology. Connecting to the end consumer market, Guided by market demand, we will integrate and collaboratively align farmer production, enterprise processing, customer marketing, and end-consumer consumption, enhancing the supply side’s adaptability and flexibility to meet evolving demands. Additionally, we will implement the "Internet Plus" initiative to facilitate the distribution of agricultural products from rural areas into urban markets, refining and strengthening the supply chain system, operational service framework, and supporting infrastructure tailored specifically for online sales of agricultural goods. Innovative marketing strategies, Establish a robust green and smart agricultural product supply chain, fostering direct farmer-to-business models, livestreamed direct sales, membership systems, and personalized customization options. This will drive stronger connections between farmers and businesses, streamline the link between production and marketing, and ultimately reshape business processes to reduce transaction costs.

Enhance the value chain by diversifying business models. Enhancing quality and value, Drive forward variety and technology innovation to enhance both the intrinsic quality and external appeal of specialty products, leveraging quality to capture market share and unlock value-added opportunities. Enhancing ecological value, Develop new features and value propositions such as green ecology and wellness care to enhance consumer appeal. Enhancing humanistic values, Incorporate more technology and cultural elements, uncover the cultural value embedded in folk customs, historical legends, and traditional folk dramas, and imbue locally unique products with a distinct cultural identity.

Section Two Promote cluster development

 

Gather resources and concentrate efforts to build specialized industrial clusters that are uniquely distinctive, moderately scaled, and highly dynamic. Develop "one industry per county" and "multiple counties forming a belt," fostering industrial ecosystems on a broader scale and at a higher level. This will give rise to micro-economic circles centered around "one product per village," small economic hubs anchored in agriculture-driven strong towns, mid-sized economic zones within modern agricultural industrial parks, and large-scale industrial clusters highlighting competitive advantages—ultimately shaping a circular, village-based development model for rural industries.

Building "One Village, One Product" demonstration villages and towns. Leveraging resource advantages and identifying leading industries, we will develop a group of "small yet sophisticated, specialized yet beautiful" demonstration villages and towns under the "One Village, One Product" initiative, fostering a development model where one village drives growth in several others, ultimately linking multiple villages into cohesive clusters. Over the next 3 to 5 years, we aim to cultivate a number of specialized, industry-focused villages each generating over 100 million yuan in output value.

Building a strong agricultural industry town. Leveraging unique resource advantages, focus on 1–2 leading industries to attract capital, talented individuals, and cutting-edge technologies to the town. This will enable the development of a cluster of strong agricultural towns that integrate standardized raw material bases, intensive processing and transformation facilities, regionally dominant industries, and closely aligned benefit-linkage systems. Over the next 3–5 years, aim to cultivate a group of robust agricultural towns each generating over 1 billion yuan in output value.

Enhancing modern agricultural industrial parks. By integrating technology, bringing together key players, and fostering industrial clusters, we will strategically align functions such as production, processing, logistics, R&D, demonstration, and services. This approach aims to extend the industrial chain, elevate the value chain, and drive a transformative shift—from fragmented industry structures toward greater concentration, from extensive growth models to more efficient, resource-conscious practices, and from single-product chains to diversified, multi-layered ones. Ultimately, this will leverage platforms that facilitate the aggregation and integration of critical resources, supporting the "One County, One Industry" development initiative. Over the next 3–5 years, we will cultivate a group of modern agricultural industrial parks each generating over 10 billion yuan in output value.

Building industry clusters with distinctive advantages. Leveraging resource advantages and industrial foundations, we will focus on connecting resources into coherent chains, linking clusters into belts, and assembling groups into robust industry networks—cultivating regional agricultural industry clusters that boast superior varieties, substantial scale, and deep integration. Over the next 3 to 5 years, we aim to develop a number of these clusters with annual output values exceeding 100 billion.

 

 

Section 2 Cultivating well-known brands

 

Following the principle of "adopt standards where available, create standards where none exist, and integrate standards throughout the process," we will build a group of renowned, regionally distinctive brands based on quality and credibility, thereby expanding their market influence.

Cultivate a regional public brand. Based on specific natural ecological conditions and historical and cultural factors, clearly define the production area boundaries, strengthen variety and quality management, protect geographical indication agricultural products, and develop regionally distinctive public brands that highlight unique regional characteristics and functional attributes. Additionally, standardize brand licensing management, intensify brand marketing and promotion efforts, and enhance the influence and driving power of the regional public brand.

Cultivate corporate brands. Guide leading agricultural enterprises, farmer cooperatives, family farms, and other new types of business entities to infuse their brand with core business philosophies, corporate culture, and shared values. Implement quality and safety traceability management for agricultural products, strengthen reverse tracing of responsible parties and forward tracking of product flows, and promote seamless integration and information sharing between the national and provincial agricultural product quality and safety traceability platforms.

Cultivate product brands. Preserving the cultural roots of rural communities, we will identify and highlight a group of skilled artisans—such as tile makers, bamboo weavers, copper craftsmen, blacksmiths, paper-cut artists, embroidery masters, pottery artists, and pastry chefs—who excel in their traditional crafts, showcasing exceptional techniques and unique artistic styles. Together, we’ll build a lineup of distinctive local brands that embody rarity, craftsmanship, and cultural heritage, earning them the titles "Rare Brand," "Craftsmanship Brand," and "Cultural Brand."

Section Four Deeply advancing industry-based poverty alleviation

 

Developing specialized industries in poverty-stricken areas is the fundamental solution to winning the battle against poverty. By seamlessly linking poverty alleviation efforts with rural revitalization, fostering these specialized industries will not only boost farmers' incomes and help them achieve prosperity but also ensure the sustained success of poverty-fighting initiatives.

Facilitate the connection between resources and businesses. Unearth the unique advantages and distinctive resources of poverty-stricken areas, and guide the flow of capital, technology, talent, and information toward these regions' specialized development zones. In particular, encourage leading agricultural enterprises to collaborate with impoverished areas in establishing green, high-quality agricultural product raw material bases, strategically positioning processing capacities, and deeply tapping into local specialty resources. This will empower farmers to jointly build value chains and share brand benefits, enabling them to secure stable employment and achieve sustained income growth as they participate in the development of these thriving local industries.

Promote product-market alignment. Guide impoverished regions to connect with wholesale markets, logistics distribution centers, product procurement hubs, large specialty supermarkets, and e-commerce platforms. Support these regions in organizing their unique products for participation in various exhibitions and sales events, helping to amplify brand visibility and enabling specialty goods from poverty-stricken areas to move beyond mountainous regions, reach urban markets, and expand their customer base. Deeply advance consumption-based poverty alleviation initiatives, further enhancing distribution channels and sales opportunities for products originating from these disadvantaged areas.

 

Column 2 Rural Specialty Industry Enhancement Project

 

1. Construction “ One Village, One Product ” Demonstration Villages and Towns. To In 2025, newly recognized 1000 A nationwide “ One Village, One Product ” Demonstration Villages and Towns.

2. Building a strong agricultural industry town. To In 2025, construction 1600 A strong agricultural industry town.

3. Building a modern agricultural industrial park. To In 2025, construction 300 A modern agricultural industrial park.

4. Building industry clusters with distinctive advantages. To In 2025, construction 150 An output value exceeding 100 Hundreds of millions of yuan, 30 An output value exceeding 1000 A leading-edge, specialty industrial cluster worth hundreds of millions of yuan.

5. Cultivating distinctive rural brands. To In 2025, cultivate 2000 One “ Village Brand ““ Local Brand ” Featured renowned brands, recommended 1000 A national group of skilled rural artisans.

Chapter Five Optimizing Rural Leisure Tourism

　　Rural leisure tourism is a new industry that expands agricultural functions, unlocks rural value, and fosters innovation in business models. It spans across the primary, secondary, and tertiary sectors, seamlessly integrating production, daily life, and ecological sustainability while bridging urban and rural areas—and agriculture with industry—offering vast potential for future growth.

Section One Focus on key areas

 

Based on natural landscapes, cultural environments, and local traditions—among other resource endowments—build distinctive, fully functional, and culturally rich key areas for rural leisure tourism.

Building rural leisure and tourism zones around the city. Leveraging urban agriculture's ecological resources and the advantageous location in suburban areas, we will develop diverse tourism-oriented activities such as pastoral sightseeing, hands-on farming experiences, cultural leisure, science-based education, and health-focused wellness programs. This will enable the creation of comprehensive leisure agricultural parks, agriculture-themed parks, scenic fruit-picking gardens, fishing resorts, rural homestays, and relaxing farm estates—ultimately catering to the consumption needs of urban residents.

Building a rural leisure tourism area around the natural scenic zone. Leveraging the region's picturesque mountains, lakes, rivers, grasslands, and wetlands, while strictly safeguarding the ecological environment, we will holistically manage the interlinked systems of mountains, water, forests, farmland, lakes, and grasslands. This approach will foster the development of leisure-oriented agricultural parks—including agro-ecological tours, agricultural landscape tours, and specialty farming (livestock or fishery)-based tourism—as well as agritourism experiences like farm stays, forest homestays, "health oxygen bars," and immersive eco-experiences. Together, these initiatives will help build distinctive rural leisure and tourism hubs.

Building a rural leisure tourism area showcasing local customs and ethnic charm. Uncover the rich cultural heritage of ethnic groups, celebrate vibrant folk festivals, savor diverse ethnic cuisine, and admire stunning traditional attire. Develop tourism offerings such as ethnic-themed tours, immersive folk experience trips, and scenic village explorations, while also creating unique products that highlight ethnic customs and traditions.

Developing rural leisure tourism attractions in traditional agricultural areas. Leveraging the picturesque rural and fishery landscapes—such as rice fields, flower seas, terraced fields, tea gardens, aquaculture ponds, lakes, reservoirs, and even large water bodies like oceanic ranches—we can develop diverse tourism activities, including landscape agriculture, hands-on farming experiences, sightseeing and fruit/vegetable picking, unique wildlife and plant viewing, and leisurely fishing. Additionally, we’ll create innovative travel products like "trunk-friendly" items and customizable "souvenir gifts."

 

Section Two Focus on enhancing quality

 

　　Rural leisure tourism should adhere to a development path that emphasizes personalization and distinctiveness, drawing inspiration from agricultural culture while embracing the charm of picturesque countryside landscapes, building on the foundation of eco-friendly agriculture, shaping its identity through quaint, traditional villages, and leveraging innovation and creativity as the driving force. This approach will enable the creation of diverse, uniquely tailored, and highly distinctive rural leisure tourism models and products.

Highlight specialization. Focusing on unique features is the key to maintaining the lasting appeal of rural leisure tourism. Develop distinctive resources, Unlock the multiple functions of agriculture and the diverse values of rural areas, and develop distinctive, theme-oriented rural leisure tourism projects. Develop distinctive culture, Explore ethnic villages, ancient villages and towns, and local cultures, and develop rural leisure tourism projects that showcase historical features, regional characteristics, and ethnic identities. Developing specialty products, Unearth local flavors, ethnic characteristics, traditional crafts, and other resources to create unique and niche rural leisure tourism services and products.

Highlight the differentiation. To maintain lasting competitiveness, rural leisure tourism must embrace differentiated competition and pursue complementary development strategies. Grasp the differences in positioning, Develop rural leisure tourism projects with thematic distinctions between urban-rural areas, regions, and scenic spots, tailored to diverse locations, resources, and cultural contexts. Targeting market differences, Based on the diverse consumption needs of various demographic groups, segment the target market and develop rural leisure tourism initiatives such as study-and-research education, countryside wellness retreats, parent-child experiences, and outdoor team-building activities. In response to the growing aging population, further expand rural leisure tourism offerings like homestay-based health and wellness programs, as well as recreational and therapeutic getaways in scenic rural settings. Highlighting functional differences, Based on consumers' diverse needs in areas such as food, accommodation, transportation, sightseeing, shopping, and entertainment, we will develop rural leisure tourism projects like picking gardens, fishing parks, farmhouse meals, folk culture villages, and themed streets.

Highlight diversity. To ensure the sustained vitality of rural leisure tourism, it must follow a development path driven by multiple forces and operating on multiple tracks. Promote diversified business models, Coordinate the development of agritourism, leisure parks, eco-gardens, and rural tourism hubs, fostering a vibrant and competitive landscape where diverse offerings thrive in harmony. Promote diverse models, Integrate rural leisure tourism with cross-sectoral elements such as cultural education, health and wellness, and information technology, fostering innovative models like shared farms, wellness-focused elderly care, and virtual online tours. Promote diverse actors, Guide farmers, village collective economic organizations, agricultural enterprises, cultural and tourism businesses, and social capital in developing rural leisure and tourism projects.

Section 3 Building high-quality projects

 

Implement a high-quality rural leisure tourism project, strengthen guidance, increase investment, and develop a selection of premier leisure tourism attractions.

Building key counties for leisure agriculture. Based on county-level units and leveraging unique natural and cultural resources, we will develop a group of key leisure agriculture counties that feature comprehensive facilities, diverse business formats, and fully functional services—counties that are recognized and influential at the regional, national, and even global levels.

Building beautiful and leisurely rural communities. Leveraging resource advantages such as agriculture and animal husbandry, idyllic rural landscapes, clear waters and lush greenery, traditional village architecture, local culture, folk customs, and high-quality living environments, we will develop a group of beautiful, leisure-oriented rural areas characterized by blue skies, verdant lands, clean water, comfortable homes, and thriving livelihoods—achieving integrated development between industry and villages. Regions with the necessary conditions are encouraged to build health, wellness, and elderly care facilities based on these picturesque, relaxing countryside communities.

Building a leisure agriculture park. To meet the growing demand for upgraded leisure tourism, we will promote the enhancement and modernization of leisure agriculture by developing a batch of high-quality agricultural tourism parks that feature comprehensive functions, rational layouts, sound management systems, and strong driving capabilities. Additionally, we will showcase a selection of exquisite rural tourism routes and attractions that offer stunning visuals, unforgettable experiences, and rich cultural depth. Furthermore, we will encourage leisure farms with suitable conditions to establish hands-on educational bases for primary and secondary school students.

Section Four Enhance service quality

 

To promote high-quality development of rural leisure tourism, we must implement standardized management and deliver consistent, high-quality services, ensuring consumers have an enjoyable experience, can eat with confidence, and shop with peace of mind.

Establish a sound standards system. Revise and develop standards for rural leisure tourism, enhancing frameworks related to public health safety, food safety, service guidelines, and more—ultimately boosting the overall quality of management and service delivery.

Improve supporting facilities. Strengthen the development of infrastructure—such as water, electricity, roads, communications, and internet—at rural leisure tourism sites, while enhancing facilities for dining, lodging, recreation, hands-on experiences, shopping, parking, and restrooms. Additionally, implement comprehensive management of waste materials like garbage and sewage to promote resource conservation and environmental sustainability.

Standardized management services. Guide and support rural leisure tourism operators in strengthening staff training, enhancing overall competence, standardizing service procedures, and delivering warm, attentive, and meticulously tailored services to consumers.

 

Column 3 Boutique Rural Leisure Tourism Projects

1. Develop key counties for leisure agriculture. By 2025, we will establish 300 key counties for leisure agriculture and cultivate a group of well-known, influential "must-visit" destinations in the leisure agriculture sector. 2. Introducing China's Beautiful Leisure Villages. By 2025, we will promote 1,500 beautiful leisure villages in China. 3. Introduce premium rural leisure tourism routes and attractions. By 2025, we will promote 1,000 high-quality national leisure agriculture attraction routes. 　　

 

Chapter Six Developing New Rural Service Industries

　　The new rural service sector has emerged in response to evolving rural production and lifestyles, offering a diverse range of business models, flexible operational approaches, and vast potential for growth.

Section One Enhancing the productivity of the service sector

 

Expand the service areas. Adapting to the trends of large-scale, standardized, and mechanized agricultural production, we will support supply and marketing cooperatives, postal services, farmer cooperatives, and rural enterprises in delivering agricultural extension services, land management services, farm labor and cultivation assistance, as well as post-harvest drying, storage, and collection services. Additionally, these entities will provide critical support in areas such as market intelligence, agro-input supply, recycling and utilization of agricultural waste, machinery operation and maintenance, and agricultural product marketing.

Improve service quality. Guide various service providers to extend their outlets into rural areas, encourage new types of agricultural businesses to set up direct-sales outlets for fresh agricultural products in urban towns, and promote integrated production-and-marketing models such as "farm-to-supermarket," "farm-to-community (or district)," and "farm-to-enterprise" connections. Additionally, large agricultural processing and distribution enterprises should be encouraged to offer comprehensive support services, including entrusted management, specialized services, chain-based solutions, and personalized offerings.

 

 

Section Two Expand lifestyle service industries

 

Enhance service offerings. Transform and upgrade rural lifestyle service industries such as catering and accommodation, supermarket retail, beauty and hairdressing, bathing services, photography, appliance repair, and renewable resource recycling. Actively develop rural service sectors like elderly care and childcare, sanitation and cleaning, cultural performances, sports and fitness activities, legal consulting, information brokerage, and event hosting/ceremonial services.

Innovative service approaches. Actively develop new service models such as customized services, experience-based services, smart services, sharing platforms, and green services, while exploring a new "online transactions + offline services" model. Encourage various service providers to build and operate online platform ecosystems spanning entertainment, health, education, household services, sports, and other sectors, driving the modernization and upgrading of traditional service industries—and ultimately delivering efficient, convenient services to rural residents.

Section 3 Developing Rural E-commerce

 

Cultivating Rural E-commerce Entities 。 Guide various e-commerce entities—such as online retailers, logistics providers, traders, financial institutions, supply-and-marketing cooperatives, postal services, and courier companies—to establish a presence in rural areas, thereby creating robust rural shopping network platforms. Leverage existing rural infrastructure like farm stores, comprehensive rural service centers, village post offices, delivery outlets, and agricultural product procurement/sales agencies to develop last-mile e-commerce hubs in rural regions.

Expand the application of rural e-commerce. Accelerate the application and promotion of internet technologies across agricultural production, processing, distribution, and other key stages. While facilitating the delivery of industrial goods and agricultural inputs to rural areas, also expand opportunities for agricultural products, specialty foods, and traditional handicrafts to enter urban markets.

Improve the rural e-commerce environment. Implement the "Internet Plus" project to help agricultural products leave villages and enter cities, enhance rural information network infrastructure, and accelerate the development of cold-chain logistics facilities for agricultural goods. Establish public service centers for rural e-commerce, strengthen e-commerce talent training in rural areas, and foster a vibrant market environment.

 

Chapter 7 Promoting the industrialization of agriculture and the integrated development of rural industries

 

Agricultural industrialization represents an innovation in agricultural management systems and mechanisms, while the integrated development of rural industries involves the cross-restructuring of agriculture with modern industrial elements, driving the transformation and upgrading of both agricultural and rural sectors.

Section One Building a Next-Generation, Upgraded Version of Agricultural Industrialization

 

Strengthen the ranks of leading agricultural industrial enterprises. Implement the New Agricultural Business Entity Cultivation Project, guiding leading enterprises to adopt strategies such as mergers and acquisitions, share-based cooperation, and asset transfers, in order to establish large-scale agricultural enterprise groups, build renowned brand names, and enhance the ability of these leaders to drive growth in rural industry development. Additionally, provide guidance to local areas in nurturing leading enterprises, helping them form a tiered system of national, provincial, municipal, and county-level leaders, thereby creating a "new formation" that propels rural industry advancement.

Cultivate agricultural industrialization consortia. Support a group of leading enterprises to take the lead, with family farms and farmer cooperatives following closely behind, and countless small-scale farmers actively participating in agricultural industrialization consortia. These consortia will foster a community of shared interests characterized by clear division of labor, complementary advantages, and strong collaborative ties, enabling farmers to grow together. Additionally, guide these consortia to clearly define rights and responsibilities, establish robust governance structures, and refine mechanisms for aligning benefits, thereby promoting sustainable and stable development. Finally, steadily advance the process of allowing land-use rights to be contributed as equity into agricultural industrialization operations.

Section Two Promoting the integrated development of rural industries

 

Cultivate diverse and integrated entities. Support the development of integrated models within county regions that feature high industrial linkages, strong radiating and driving effects, and broad participation from multiple stakeholders. These models should foster resource sharing, collaborative value-chain development, and joint brand creation, ultimately shaping an industrial landscape characterized by enterprise-led initiatives, active farmer involvement, robust scientific research support, and solid financial backing.

Develop multi-type integrated business models. Guide various business entities to drive industry integration through processing and distribution, fostering the development of models like central kitchens. Leverage functional expansion to catalyze industry convergence, advancing the integration of agriculture with sectors such as culture, tourism, education, and health & wellness—leading to innovations like creative agriculture and functional agriculture. Additionally, harness information technology to spur industry convergence, facilitating the seamless blend of agriculture with the IT sector and paving the way for cutting-edge developments such as digital agriculture and smart farming.

Establish and improve an integrated mechanism. Guide new types of agricultural business entities to establish diverse forms of cooperation with smallholder farmers, fostering greater integration of interests. Enhance the mechanisms for distributing benefits, and promote models such as "order-based procurement + profit sharing" and "farmers investing in enterprises + guaranteed minimum returns + dividend distribution based on equity ownership."

 

 

Chapter 8 Promote rural innovation and entrepreneurship

 

　　Rural innovation and entrepreneurship are a vital driving force behind the revitalization of rural industries. By optimizing the entrepreneurial environment, we can ignite passion for starting businesses, fostering a dynamic where innovation fuels entrepreneurship, entrepreneurship creates jobs, and employment ultimately boosts incomes.

Section One Cultivating entrepreneurial entities

 

　　Deeply implement the initiative to cultivate rural innovation and entrepreneurship leaders, stepping up support to nurture a group of innovators and entrepreneurs who are rooted in rural areas, dedicated to agriculture, and actively driving growth for farmers.

Cultivate entities returning to their hometowns to start businesses. By appealing to hometown sentiment, attracting with favorable policies, and fostering opportunities through promising ventures, we aim to encourage returning migrant workers—who have accumulated capital, technical expertise, and market insights—to innovate and start businesses in rural areas. This will help cultivate a group of passionate, trailblazing leaders in rural entrepreneurship, driving the growth of emerging industries in the countryside.

Cultivate entrepreneurial entities entering rural areas. Optimize the rural business environment, strengthen policy support, and build a comprehensive agricultural value chain. Encourage college and university graduates, veterans, tech professionals, and entrepreneurs from urban areas to start businesses in rural regions, fostering the adoption of new technologies, developing innovative products, and exploring fresh markets. Additionally, introduce modern management practices, cutting-edge business philosophies, and advanced operational models to diversify and enrich the types of industries thriving in rural areas.

Cultivating entrepreneurial entities in rural areas. Increase efforts to train rural talent, enhancing their ability to spot opportunities, identify market trends, integrate resources, and create value. Cultivate a new generation of local experts—such as "field scholars," "soil specialists," and "rural innovators"—as well as skilled artisans like rural craftsmen, cultural talents, and handcraft masters. These individuals will lead initiatives such as running family farms, farmer cooperatives, or even starting up home-based factories, artisan workshops, and village-level production facilities.

Section Two Building a startup platform

 

Following the principle of "government builds the platform, the platform attracts resources, and resources support entrepreneurship," we will establish various innovation and entrepreneurship parks as well as incubation and training bases.

Select model counties for rural innovation and entrepreneurship. Select counties (cities) with favorable policy environments, well-established working mechanisms, robust service systems, and thriving entrepreneurial ecosystems. Summarize best practices and successful experiences, promote exemplary cases, and establish a group of nationally recognized model counties for rural innovation and entrepreneurship.

Building rural innovation and entrepreneurship parks. Guide local areas in establishing a series of rural innovation and entrepreneurship parks that attract concentrated resources, boast complete infrastructure, offer comprehensive services, and foster rapid growth in innovation and startup activities. Leveraging modern agricultural industrial parks, agricultural product processing zones, high-tech parks, e-commerce logistics hubs, and other platforms, these parks will adopt a "park-within-a-park" model tailored for rural innovation and entrepreneurship. The goal is to achieve nationwide coverage of major agricultural, pastoral, and fishery counties (cities) within five years.

Building an incubation and training base. Leveraging platforms and entities such as various industrial parks, large and medium-sized enterprises, renowned villages and towns, and colleges and universities, a group of rural innovation and entrepreneurship incubation and training bases will be established. These bases will integrate "production + processing + technology + marketing + branding + experience," forming a complete industry chain that includes "pre-incubation + incubator + accelerator + stabilizer."

 

 

Section 3 Strengthen entrepreneurship guidance

 

Build a team of rural entrepreneurship mentors. Establish a team of expert entrepreneurship mentors, The focus is on selecting a group of highly accomplished researchers, policy experts, accountants, designers, lawyers, and other professionals with deep theoretical knowledge and extensive practical experience from institutions such as colleges, universities, and research institutes, to provide rural entrepreneurs with guidance on business projects, technical insights, and other essential support. Establish a team of entrepreneurial mentors for startups, The focus is on selecting a group of rural entrepreneurs—drawn from leading agricultural industrial enterprises and new types of agricultural business entities—who possess strong business acumen and a keen sense of market opportunities. These entrepreneurs will provide guidance and support to rural innovators, covering areas such as policy application and market expansion. Establish a team of entrepreneurial mentors and leaders, The focus is on selecting a group of experienced and highly successful entrepreneurs—leaders in rural innovation and entrepreneurship—to provide guidance and share their insights, including practical advice, for aspiring rural business owners.

Establish a sound guidance and service mechanism. Establish a guidance and service platform, Leveraging rural innovation and entrepreneurship parks, incubation and training bases, and online platforms, the initiative establishes a "Platform + Mentor + Participant" service model through methods such as centralized lectures, case-based teaching, and hands-on guidance. Implementing one-on-one mentoring services, Based on the actual needs of rural entrepreneurship mentors and rural entrepreneurs, we will implement targeted services such as "one-to-one," "mentor-apprentice," and "one-to-many" models. Innovative approaches to guidance services, Through online platforms, videos, and other channels, rural entrepreneurs are provided with services such as policy advice, technical guidance, marketing support, and brand development. Rural entrepreneurship mentors offer advisory services to rural entrepreneurs but do not make business decisions on their behalf, instead empowering them to strengthen their autonomy in decision-making and fostering a greater sense of personal responsibility for risks involved.

Section Four Optimizing the entrepreneurial environment

 

Strengthen entrepreneurship services. Support local areas in establishing rural innovation and entrepreneurship service windows within county- and township-level government administrative centers, leveraging the roles of rural industry service guidance organizations and industry associations/chambers of commerce to foster market-oriented intermediary service providers. Additionally, develop an "Internet + " innovation and entrepreneurship service model, offering flexible, convenient, and online services tailored to rural innovators and entrepreneurs.

Strengthen entrepreneurship training. Leveraging regular universities, vocational colleges, high-quality training institutions, and public platforms for vocational skills training, we will deliver entrepreneurship-enhancement programs that ensure all rural innovators and entrepreneurs who are eager to participate can access free training. We’ll implement training models such as "Entrepreneurship + Skills" and "Entrepreneurship + Industry," incorporating interactive teaching, case studies, and hands-on observation sessions. Additionally, we’ll highlight the role of rural innovation and entrepreneurship leaders by sharing inspiring success stories and practical insights from their own experiences.

Section 5 Cultivating a team of rural entrepreneurs

 

Rural entrepreneurs are the core of rural enterprise development and the key to transforming and upgrading rural industries. We must strengthen the coordinated planning for building a robust team of rural entrepreneurs, ensuring that rural industry development and entrepreneur cultivation are planned and advanced in tandem.

Strengthen the ranks of rural entrepreneurs. Adopt multiple approaches to support a group of large agricultural enterprise groups, fostering companies that possess global strategic vision, a pioneering spirit in market development, and innovative management capabilities. Leading Rural Entrepreneurs in the Industry Guiding online platform enterprises to invest in rural areas, develop agricultural and rural resources, diversify industrial models, and cultivate a group of leaders driving the transformation of rural industries. Modern Rural Entrepreneurs Meanwhile, identify a group of talented rural artisans and cultivate a new generation of them. "Little Giant" Rural Entrepreneur 。

Promote the spirit of rural entrepreneurship. Promote the spirit of patriotism and dedication, Cultivate a sense of national mission and ethnic pride among rural entrepreneurs, and guide them to integrate their personal aspirations into the grand endeavor of rural revitalization and national rejuvenation. Upholding the spirit of daring to lead the way, Cultivate the qualities of rural entrepreneurs—such as market awareness, the ability to spot opportunities, and a bold, proactive mindset—to develop innovative products, generate new demand, and expand into fresh markets. Upholding the spirit of resilience and perseverance, Guide rural entrepreneurs to carry forward the spirit of "traveling through countless mountains and rivers, speaking countless words, and enduring countless hardships"—embodying resilience, a willingness to endure hardship, and a determination to forge ahead with perseverance in starting their businesses. Promote the spirit of agriculture-centered, farmer-first approach, Guide rural entrepreneurs to cultivate deep roots in their local communities and enthusiastically join the nationwide movement to revitalize rural areas, helping countless small farmers effectively connect with the ever-evolving global market. In accordance with relevant regulations, outstanding rural entrepreneurs who have firmly established themselves in rural areas, dedicated themselves to agriculture, empowered farmers, and made significant contributions will be recognized and honored.

 

Column 4. Initiative to Cultivate Leading Innovators and Entrepreneurs in Rural Areas

1. Foster rural innovation and entrepreneurship entities. By 2025, we will cultivate 1 million rural innovation and entrepreneurship leaders, inspiring 15 million people to return to their hometowns and start their own businesses. 2. Selecting rural innovation and entrepreneurship mentors. By 2025, we will cultivate 100,000 rural innovation and entrepreneurship mentors. 3. Develop rural innovation and entrepreneurship parks, along with incubation and training bases. By 2025, we will establish 2,000 rural innovation and entrepreneurship parks, along with incubation and training bases. 4. Cultivate a cadre of rural entrepreneurs. By 2025, we will focus on developing a team of rural entrepreneurs who are proficient in business operations and management, possess strategic vision and an entrepreneurial spirit, and identify and recognize 1,000 outstanding rural entrepreneurs nationwide.

 

Chapter Nine Safeguard measures

Section One Strengthen overall coordination

 

To implement the work requirements of the five-level secretaries focusing on rural revitalization, we will vigorously promote the development of rural industries. A robust implementation mechanism will be established, led by the agriculture and rural affairs department, with coordinated efforts from relevant departments, active support from social organizations, and extensive participation from farmers and rural communities. This mechanism will enhance overall coordination to ensure that all measures are effectively put into practice. Additionally, a comprehensive evaluation system for rural industries will be developed, bolstering data collection, market research, operational analysis, and information dissemination. Regular monitoring and tracking of plan implementation will be conducted, enabling a scientific assessment of development outcomes.

Section Two Strengthen policy support

 

Accelerate the refinement of policy measures supporting key factors such as land, capital, and talent, ensuring that all policies are practical, actionable, and deliver tangible results. Enhance fiscal support policies by adopting approaches like "rewarding instead of subsidizing" and "building first, reimbursing later," to back modern agricultural industrial parks, strong agricultural towns, leading clusters of specialty industries, and the construction of cold-chain facilities for agricultural product storage and preservation. Encourage local governments to issue special-purpose bonds specifically for rural industries. Strengthen financial support policies by guiding county-level financial institutions to channel most of their deposits back into local economies, and establish loan mechanisms such as "bank-tax collaboration" and "bank-credit collaboration." Fully leverage the role of the financing guarantee system, bolstering its ability to enhance creditworthiness for guaranteed loans, and actively implement interest-subsidy policies for entrepreneurship-backed loans. Finally, refine the land-use policy framework for rural industry development, clearly defining land types and supply methods while adopting a categorized management approach.

 

 

Section 3 Strengthen technological support

 

Establish a technology innovation system that is enterprise-led, market-oriented, and integrates industry, academia, and research. Strengthen the commercialization of innovative outcomes to enhance the core competitiveness of industries. Encourage collaboration between universities, research institutions, and rural enterprises to jointly tackle key technological challenges, developing a batch of advanced and specialized technologies and processes. Additionally, create a range of versatile, cost-effective facilities and equipment tailored to diverse agricultural needs. Support scientific and technical personnel in contributing their research achievements as equity investments in rural enterprises, while simultaneously establishing robust mechanisms for researchers to hold dual positions—simultaneously working at both academic/research institutions and industry partners. Finally, guide counties (and cities) in setting up expert advisory panels dedicated to rural industries, providing vital intellectual support for the sustainable growth of rural sectors.

Section Four Foster a positive atmosphere

 

Unearth vibrant examples of rural industry development, and systematically identify, replicate, and promote a range of growth models, standout case studies, and inspiring individuals. We will champion the entrepreneurial spirit, craftsmanship, and business leadership, fostering a culture that celebrates innovation and encourages bold initiatives. Leveraging both traditional and digital media platforms effectively, we’ll clarify industry policies, highlight best practices and success stories, and showcase exemplary models—encouraging society as a whole to pay close attention, collaborate actively, and collectively contribute to creating a thriving, supportive environment for rural development.