Leshou Agricultural and Pastoral Group Co., Ltd.
Le Shou Agricultural and Pastoral Group Co., Ltd. was established in 1998 and is headquartered in Xian County, Cangzhou City. The company operates 35 subsidiary companies and maintains 17 production facilities, covering a total area of over 1,582 acres.
The company is committed to building a green Peking duck industry chain brand in China, delivering safe and delicious Peking duck products to consumers while establishing a nationally leading, fully integrated, and highly competitive duck carcass industry group.
The company boasts a complete industrial chain, prominently features specialized advantageous industries, fosters integrated development across primary, secondary, and tertiary sectors, and demonstrates strong capabilities in driving poverty alleviation through industry-based initiatives.
The company’s core businesses include breeding ducklings, feed processing, meat duck farming, slaughter and carcass preparation, meat cutting and portioning, cooked-food processing, as well as a nationwide chain of Peking duck restaurants and ready-to-eat food stores.
It has already established a relatively complete, integrated full industrial chain for Peking duck development—embracing primary, secondary, and tertiary industries—and has successfully achieved deep, seamless integration across these sectors.
Culture
Core Value Philosophy
Be honest and upright in how you live, and diligent and steady in how you work—this is simply known as the "Two-Do Spirit."
Corporate Mission
To benefit those who till the land, and bring prosperity to those who eat.
Corporate Vision
Let everyone in the world enjoy authentic Beijing roast duck.
Intellectual Foundation
Adhering to the combination of Mao Zedong Thought and Confucian culture
Corporate Spirit
Four essentials: strict management, firm conduct, swift action, and high efficiency.
Corporate Vision
Building a trusted, one-stop duck product service provider for consumers nationwide—and establishing China's No. 1 green brand in the Peking duck industry chain!
Building a renowned brand in the domestic feed industry!
Creating a first-class, domestically leading agricultural industrialization enterprise!
Internationalized Operations and Globalization Strategy!
Build a century of prosperity and lasting success!
Benefit-sharing mechanism
Properly balance the relationship between corporate development, employee interests, and shareholder benefits, establishing a win-win mechanism for all three parties.
Innovation Strategy
Highly prioritizing innovation efforts centered on scientific and technological advancements and R&D, we are building a robust technology support system to drive enterprise growth and establish ourselves as a domestic and global leader in the industry's cutting-edge technological capabilities.
Corporate Governance
A sound and well-established corporate governance structure ensures the strict implementation of the "three meetings and one layer" system—comprising the shareholders' meeting, board of directors, and management team. Additionally, we have established a highly competitive, efficient, and streamlined group-wide operational mechanism.
Team Building
Persist in learning management from Chairman Mao, emphasize the importance of strengthening corporate culture, reinforce discipline, and build the resilient "Le Shou Iron Army." Advocate a leadership philosophy that attracts people through virtue, convinces them with reason, treats them with sincerity, connects with them emotionally, and guides them through well-defined systems and regulations.
Service Philosophy
The group serves the company, superiors serve their subordinates, logistics supports the front lines, everyone works to serve customers, and the enterprise contributes to society—collectively known as the "Five Services."
Talent Strategy
Implement an open and competitive talent strategy that welcomes outstanding professionals from across the industry, both domestically and internationally, to leadership positions within the company. Adhere to the hiring standard of "both virtue and talent, with virtue taking precedence." Establish a comprehensive and efficient system for nurturing, selecting, and deploying managerial talent.
Work Style Development and Corruption Prevention
Persistently uphold efforts in conduct building and in preventing and punishing corruption, always maintaining a clean and upright work ethic, and continuously preserving the fine tradition of hard work and perseverance!
Honors
History
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2025
On May 18, Hebei Leshou Duck Industry Co., Ltd.'s export workshop renovation project was completed and officially put into operation!
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2025
Passed the "Antibiotic-Free Meat Duck" product certification on May 14.
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2025
Hebei Leshou Duck Industry Co., Ltd. has been honored as an Outstanding Private Enterprise in Hebei Province and a Leading Seed Industry Enterprise in Hebei Province.
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2024
Beile Shouya Poultry Co., Ltd. has been honored as a "National Monitoring and Traceability Point for Agricultural Product Quality and Safety."
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2024
Hebei Leshou Duck Industry Co., Ltd. has been honored as one of China's Top 500 Agricultural Enterprises, ranked among the Top 10 in meat duck production, and recognized as a national "Famous, Special, High-Quality, and New" agricultural product.
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2023
Hebei Letong Feed Co., Ltd. awarded "High-Tech Enterprise" title
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2022
Hebei Leshou Duck Industry Co., Ltd. and Hebei Letong Feed Co., Ltd. have been recognized as "Specialized, Fine, and New" SMEs, while Leshou Duck Industry has earned the title of a provincial-level labor service brand.
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2021
Hebei Leshou Duck Industry Co., Ltd. Guozhuang Branch Officially Begins Production
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2021
Hebei Leshou Duck Industry Breeding Duck Division Honored as a "National Superior Breed Expansion Base"
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2019
Hebei Leshou Duck Industry Co., Ltd. has been recognized as a "National Key Leading Enterprise in Agricultural Industrialization."
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2018
Le Shou Yufang (Beijing) Beijing Catering Management Co., Ltd. Established
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2017
The group has been rebranded as "Leshou Agricultural and Pastoral Group Co., Ltd."
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2015
The group held the founding general meeting of the joint-stock company, officially establishing Hebei Leshou Agricultural and Pastoral Group Co., Ltd.
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2015
Hebei Leshou Duck Industry Co., Ltd. Breeding Duck Division Established
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2014
Hebei Letong Feed Co., Ltd. Established
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2014
Hebei Leshou Food Co., Ltd. Established
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2011
Registered Hebei Leshou Agricultural Collection Group, marking the start of group-based management.
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2007
Hebei Leshou Duck Industry Co., Ltd. Established
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2002
The company has been re-registered as: Hebei Tongda Feed Co., Ltd.
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1998
Li Bianyun, Zhong Jinghong, and Li Laisheng—three individuals who pooled their resources to establish the company—have launched production at Xianxian Tongda Feed Co., Ltd.
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