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Xian County Hosts Symposium on High-Quality Development of Food Enterprises—Hebei Misaibei Group and Fendou Academy Visit Hebei Leshou Duck Industry Co., Ltd.

Release date:

2020-05-29

For a business to thrive, it must have its own "soul"—a core identity that stems from its unique culture. Business growth is like rowing upstream: if you don’t keep moving forward, you’ll inevitably drift backward. That’s why continuous innovation is essential—only through innovation can businesses truly evolve and succeed. To stay ahead, companies must challenge conventional thinking, leverage the power of the internet as a strategic tool, and constantly adapt to the demands of the new era.

Visiting Hebei Leshou Duck Industry Co., Ltd.

Following the joint benchmarking visit to provincial-level leading enterprises, organized on April 15 by the Xian County Market Supervision Bureau and the Liangxin Qingma Academy | Fendou Academy, recently, Liu Shijin, Chairman of Hebei Misa Belle Group, along with two vice presidents, visited Xian County accompanied by Shi Yanan, a mentor from Fendou Academy. The group inspected and observed several local food companies in Xian County, aiming to address the challenges and pain points these businesses face as they strive for high-quality development.

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The observation delegation visited Hebei Leshou Duck Industry Co., Ltd. and its directly operated Leshou Duck stores for an on-site visit. Chairman Gao Xijun shared insights into the company’s production scale, future growth strategies, the sales performance of its flagship products, as well as the practical challenges the business is currently facing.

During the symposium, Li Xichao, Director of the Xian County Market Supervision Bureau, introduced to the representatives from food companies attending the meeting the purposes behind Mishaibei Group and Fendou Academy’s visit to our county. He also expressed gratitude for the selfless contributions made by Mishaibei Group and Fendou Academy to our county. Li encouraged the food company representatives to openly share any challenges, uncertainties, or pain points they’re facing as their businesses navigate the current economic landscape. In response, Chairman Liu Shijin pledged to help participants explore fresh perspectives and innovative solutions tailored to the unique issues their companies are encountering.

Enterprise representatives raised their own questions: How can businesses thrive amid the global economic downturn? How should they transform their existing business models, and how can they achieve higher-quality, upgraded growth?

Chairman Shi Jin Liu of Misa Belle said, "For a company to thrive, it must have its own unique 'soul'—and that soul is deeply rooted in the company's culture. Business development is like rowing upstream: if you don’t keep moving forward, you’ll inevitably drift backward. To sustain growth, continuous innovation is essential—after all, only through innovation can businesses truly evolve. We must challenge conventional thinking, leverage the power of the internet as a strategic tool, and constantly adapt to the demands of the new era."

Advisor Shi Yanan from the Striving Academy stated that the academy currently has over 100 mentor companies spanning diverse industries and fields. Our goal is to empower more businesses by fostering connections among entrepreneurs, ultimately creating a collaborative platform where companies can thrive together through mutual cooperation and win-win partnerships.

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Finally, Li Xichao pledged to the business representatives attending the symposium that the Market Regulation Bureau would strengthen the core role of scientific and technological innovation—guided by standards, supported by inspection and testing, and leveraging intellectual property protection—as well as enhance the industry-leading benchmarking role, reinforce the managerial function of certification and accreditation, and champion brand development, ultimately providing businesses with maximum support in their pursuit of high-quality growth.

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