Cangzhou Municipal Party Secretary Kang Yanmin inspects operations at Leshou Duck Industry.

2021 Year 10 Month 1 1 Day, Cangzhou Municipal Party Committee Secretary Kang Yanmin visited Hebei Leshou Duck Industry Co., Ltd. to inspect and conduct research on the company’s efforts in poverty alleviation through industry development and its demonstration work on integrating primary, secondary, and tertiary industries. Wang Yongchang, Secretary of the Xian County Party Committee, and other leaders accompanied him. During the visit, Gao Xijun, Chairman of Leshou Agricultural and Pastoral Group, joined the delegation to guide the inspection and provided a detailed report on the company’s operations. During the inspection, Kang Yanmin listened to a briefing from the company’s leadership on its business performance and learned about the enterprise’s innovative "Five Unified" farming model. The approach of leveraging industry-based poverty alleviation and fulfilling social responsibilities has been positively recognized. Businesses are encouraged to further advance the industrial chain toward deeper processing, thereby enhancing product added value and boosting their competitive edge.

Image source: Cangzhou Daily — Kang Yanmin Conducts Research and Inspection in Xian County

Hebei Leshou Duck Industry Co., Ltd. is a wholly-owned subsidiary invested in by Leshou Agricultural and Pastoral Group Co., Ltd. Established in October 2007 and headquartered in Xian County, Hebei Province, the company stands as a nationally recognized leader among key agricultural industrialization enterprises. It boasts a fully integrated industrial chain with distinct competitive advantages, seamlessly blending primary, secondary, and tertiary sectors. Notably, the company has made significant strides in poverty alleviation through industry development, dedicating itself to building China’s premier green brand in the roasted duck industry chain. Spanning from breeding parent ducks and raising meat ducks, to feed production, slaughtering and carcass processing, cutting and portioning, to ready-to-eat food manufacturing, duck-based restaurant services, and even cold-chain logistics—Leshou Duck Industry has firmly established itself as a modern, integrated, and fully operational enterprise across the entire value chain.

The company is a nationally renowned producer of Peking duck carcasses, specializing in products such as Beijing-style duck carcasses, portioned meat ducks, breeding ducks, and specialized feed for meat ducks used specifically in roasting. The "Le Shou" brand duck carcasses are bestsellers across China and make the company the country’s largest production and supply base for duck carcasses.

Leveraging its affiliated companies within the group, the company has vigorously expanded its entire Peking duck value chain, successfully achieving a seamless integration of primary, secondary, and tertiary industries—specifically, "feed processing → meat duck farming → slaughtering and carcass preparation → cooked-food processing → nationwide chain of Peking duck restaurants and a national network of leisure-style marinated duck products." This integrated business model now forms a highly comprehensive, fully developed Peking duck value chain that seamlessly connects all three sectors, fostering a thriving environment for deep, cross-sectoral industry collaboration.

The company has fully implemented a "Five-Uniformity" farming model—standardized supply of ducklings, unified feed provision, centralized technical guidance, coordinated disease prevention and control, and centralized collection for slaughter. This approach effectively bridges the gap between small-scale production and large markets. By adopting uniform purchase prices, farmers only bear management risks, while market uncertainties are absorbed by the company, significantly safeguarding stable incomes for breeders and ensuring the program’s positive impact on poverty alleviation. At the same time, it ensures a consistent and ample supply of duck resources, while strictly preventing illegal additives and maintaining food safety throughout the entire farming process.

In 2019, the company was recognized by eight ministries and commissions, including the Ministry of Agriculture and Rural Affairs, as a "National Key Leading Enterprise in Agricultural Industrialization." It was also honored as one of the "Top 10 Livestock Enterprises in Hebei Province" by the Hebei Provincial Animal Husbandry Association and received the "Hebei Provincial Government Quality Award" for 2020 from the Cangzhou Municipal Government. Additionally, the company earned several prestigious titles, such as "Hebei Province Single-Item Champion Product" and "Quality Benchmark Enterprise." Moreover, it took the lead in formulating the group standard for "Beijing Roast Duck Blanks" and was approved to establish the "Hebei Province Roast Duck Blank Technology Innovation Center." The Xianxian Leshou Modern Agricultural Park, centered around the Leshou roast duck blank industry, has been designated as a "Provincial-Level Key Agricultural Park." Meanwhile, Xianxian's meat ducks have been officially recognized as both a distinctive agricultural advantage zone and an agricultural regional public brand within Hebei Province. Due to its outstanding development in the meat duck industry, Xianxian was acknowledged by the Ministry of Agriculture and Rural Affairs as a national pilot zone for the integrated development of primary, secondary, and tertiary industries. The county was also honored by the Hebei Provincial Government as an advanced county for specialized agricultural industries and was selected by the National Development and Reform Commission as one of the third batch of counties designated to create "National Demonstration Parks for Rural Industry Integration and Development." Today, the "Leshou" brand duck blanks and "Leshou" brand duck feed have become well-known, reputable brands within the domestic industry, while "Leshou Duck" ready-to-eat products have firmly established themselves as a leading regional food brand.

The company has set building a green livestock and poultry product industry chain as its strategic development goal, with a primary focus on establishing China’s leading brand in the green duck carcass industry chain. It aims to create the nation’s largest, most integrated, and highly competitive duck carcass industry group, truly realizing a green and safe farm-to-table supply chain. Additionally, the company plans to build LeShou Duck into a renowned brand for leisure duck-based food products, while also developing a well-known, high-quality feed brand. Committed to internationalization and global expansion, the company aspires to become a world-class leader in agricultural industrialization—paving the way for LeShou’s enduring legacy and ensuring its continued growth over the next century.