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Official announcement! Le Shou Duck unveils its upgraded new packaging—ready to hit the shelves with a stunning launch!

Release date:

2021-02-22

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Official Announcement | New Arrival

Le Shou Duck Unveils a Major Packaging Upgrade

Thrillingly launched!

Dear Duck Fans:

Hello!

We sincerely thank you for your continued support and companionship of Hebei Leshou Food Co., Ltd.!

To welcome the new year, we’ve launched a fresh new packaging design aimed at refreshing and modernizing our brand image, catering to our loyal duck fans. At the same time, this update enhances the clarity of our product messaging and strengthens the visual recognition of our brand. Starting February 20, 2021, LeShou Duck has gradually rolled out updated packaging for its existing product line—now already making its way to retail outlets. During this transition period, both old and new packaging will be available simultaneously. Rest assured, though, that all products featuring either design are genuine and officially authorized by our company. Happy shopping!

Here's a comparison of the old and new packaging for some products, for duck farmers' reference:

New packaging

Old packaging

This time, the packaging design starts with “ Happy and fun "Set off on a fun, creative journey that young people love!"

Packaging Upgrade

LOGO Upgrade

The LOGO has been updated to the new version, and the product name has switched from traditional Chinese characters to simplified ones, enhancing its visual recognition.

Scenario-based

Turning visuals into text makes it more fun, highly immersive, and exudes a sophisticated, upscale vibe.

The joy of a gathering lies in the effortless harmony of shared tastes—

Half the fun of binge-watching lies in deciding what to eat~

Plant-Based Packaging Color Coding

Ready-to-eat dishes and vegetarian options are distinguished by color, offering a richer palette of hues.

Store Sign Upgrade

Brand store signage updated to the new version of the LOGO

Standard Store Rendering