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[Building a Quality-Driven County, Boosting the County with Brands] — Launching the 2020 "Quality Month" Campaign in Xian County, Cangzhou: Building a Quality-Oriented City to Secure All-Around Prosperity

Release date:

2020-09-04

Le Shou Agricultural and Pastoral Group places great emphasis on quality and safety, making high-quality development and continuous quality improvement the core themes driving the company forward. Upholding the business philosophy of "Quality stems from expertise; service wins the world," the group is committed to elevating the "Le Shou" brand to national prominence.

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2020 marked the 33rd National Quality Month, a year that saw the completion of building a moderately prosperous society in all respects and the successful conclusion of the 13th Five-Year Plan. It was also the pivotal year for China’s strategy to become a country strong in quality and for the three-year action plan aimed at enhancing quality standards. Across the nation, quality-themed promotional activities were launched under the overarching theme: "Building a Strong Nation Through Quality, Securing a Decisive Victory in Achieving a Moderately Prosperous Society."

On September 4, the 2020 Cangzhou City "Quality Month" event kicked off at Xian County Cultural Square, aiming to support a comprehensive quality improvement initiative and vigorously advance the city's efforts to become a leader in quality. Attendees included Vice Mayor Ju Zhijie of the Cangzhou Municipal Government, Deputy Secretary-General Li Weidong from the municipal government, Party Secretary Li Yubo of the Municipal Market Supervision Administration, Third-Level Researcher Lü Yuqing, as well as County Party Secretary Gong Jianjun, County Mayor Wang Yongchang, and Vice County Mayor Zhao Jiantao.

Comrade Gao Xijun, Chairman of the Group, delivered a statement on behalf of the company. Under the leadership of the County Party Committee and County Government, and with robust support and guidance from departments such as Market Supervision and Agriculture, Leshou Agricultural & Pastoral Group has steadfastly pursued a strategy of building a high-quality enterprise. As a result, the company’s business quality has continuously improved, strengthening its core competitiveness and establishing itself as a leading benchmark in China’s roasted duck product industry. Currently, the company has developed a fully integrated industrial chain model—from breeding ducks to processed food manufacturing and franchised retail outlets. In 2019 alone, Leshou produced and sold 8.99 million roasted duck carcasses and 204,000 tons of feed, generating an impressive output value of 830 million yuan. Notably, the company’s production and sales volume ranked first among its domestic peers. Looking ahead, our company will remain committed to achieving success through quality, further refining our quality control systems and intensifying brand promotion efforts. We aim to cultivate new competitive advantages centered around management, technology, branding, and quality, while striving vigorously for the 2019 Municipal Government Quality Award. Ultimately, we are determined to elevate the "Leshou" trademark into a nationally renowned brand, contributing even more significantly to the county’s agricultural sector by driving innovation, upgrading product quality, and boosting economic efficiency.

Finally, Qiu Zhijie, Vice Mayor of Cangzhou City Government, officially announced the start of the event.

After the event, Li Yubo, Party Secretary of the Cangzhou City Market Supervision Administration, along with other leaders, toured the company’s duck meat production and processing facility, accompanied by Group Chairman Gao Xijun and General Manager Qin Wen'an.

Quality is the path to national prosperity, the foundation for national wealth, and the strategy for building a strong nation. LeShou Agricultural & Pastoral Group places immense importance on quality and safety, making high-quality development and continuous quality improvement the core themes driving the company’s growth. Upholding the business philosophy of "Quality stems from expertise; service wins the world," we are committed to elevating the "LeShou" brand to nationwide recognition.

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