On the morning of November 9, the 20th China International Agricultural Products Trade Fair opened in the New Area. The China International Agricultural Products Trade Fair (hereafter referred to as "AgroFair") It is a large-scale agricultural industry event approved by the Central Committee of the Communist Party of China and the State Council, hosted by the Ministry of Agriculture and Rural Affairs. It has played a vital role in promoting the "Three Rural Issues" policies, showcasing achievements in agricultural and rural development, boosting agricultural product circulation, and fostering agricultural trade cooperation—making it China's most authoritative and internationally influential comprehensive agricultural event.
Showcasing the achievements of agricultural and rural development in the new era and on a new journey, we will establish platforms for exchange and collaboration, foster seamless connections between production and sales, boost urban-rural consumption, and ensure smooth domestic and international dual circulation. By promoting brand-driven initiatives to support farmers, enhancing agricultural quality, and leveraging science and technology to strengthen the sector, we aim to inject fresh momentum into comprehensively advancing rural revitalization and accelerating the nation's transformation into a robust agricultural power. Highlighting the requirements of "pragmatic, streamlined, and secure," Fully showcasing the achievements in agricultural and rural development during this new era and on this new journey, we aim to boost industry-driven agriculture, quality-focused agriculture, and eco-friendly agriculture—while attracting more businesses to participate in the exhibition.
On the afternoon of the event day, the conference held an agricultural brand promotion session, during which the 2022 China Agricultural Brand Directory—listing agricultural product brands—was unveiled to the audience. Hebei Cangzhou Xian County's agricultural product brand, "Leshou Yufang Peking Duck," has been selected as a featured enterprise brand case and included in the book *New Era Rural Industry Revitalization Cadre Reading Series: Cultivating Rural Product Brands*. Additionally, *Cultivating Rural Product Brands* was listed in the National Press and Publication Administration's *2023 Key Publication Recommendations for Rural Book Houses*.
The "2023 Key Publication Recommendation Catalog for Rural Book Houses" has been compiled to deeply study, publicize, and implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, as well as the spirit of the 20th National Congress of the Communist Party of China. Guidance has been provided to local areas to ensure the effective replenishment and updating of publications for Rural Book Houses in 2023, based on a recommended catalog developed and organized by the National Press and Publication Administration. This catalog has been officially issued by the National Press and Publication Administration. All publications selected for inclusion in the Recommended Catalog must be outstanding works that help strengthen and expand the achievements of poverty alleviation efforts while supporting the implementation of the rural revitalization strategy.
Le Shou Yu Fang Beijing Roast Duck
Le Shou Yu Fang Beijing Roast Duck relies on Headquartered in Leshou Agricultural and Pastoral Group, the company boasts a complete duck industry chain, with standout advantages in specialized, high-value industries. It seamlessly integrates primary, secondary, and tertiary sectors, driving robust poverty alleviation through agricultural development. With its signature "farm-to-table" approach, the company leverages its position as a leading enterprise in producing authentic, professional Beijing-style roast duck blanks from Leshou Duck Industry. As a result, it has emerged as a top-tier brand in the Beijing roast duck market, now operating over 600 retail outlets nationwide.
