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Le Shou Yufang makes its debut at the SFE Shanghai International Franchise Expo, while Beijing roast duck delivers a culinary feast that delights every palate.

Release date:

2023-05-30

As a leading indicator for China's franchising industry, the 36th Shanghai International Franchise Expo 2023 took place from May 29 to June 1 at the Shanghai New International Expo Center. This year's event brought together over 600 renowned domestic and international franchise brands, spanning five key sectors: food & beverage, retail, services, education, and franchise resources. The expo is expected to attract more than 100,000 professional visitors eager to explore and engage in business discussions. Among the exhibitors, Leshou Agricultural and Pastoral Group will showcase its new national-level Peking duck brand, Leshou Yufang, at Booth K61, highlighting its unique brand philosophy, standout product offerings, and innovative growth strategy.

　　Le Shou Yu Fang is a Peking duck brand whose core philosophy revolves around promoting China’s traditional culinary culture and bringing time-honored delicacies directly to everyday dining tables. Drawing inspiration from the imperial ducks once reserved exclusively for the royal court, Le Shou Yu Fang has harnessed modern industrial techniques to establish a rigorous "Seven-Pronged Standard"—upholding excellence in seven key aspects: authentic breed, premium feed, fresh carcass quality, masterful roasting skills, impeccable presentation, exquisite aroma, and optimal nutritional value. Thanks to this innovative approach, the brand has successfully scaled up production of Beijing duck to an impressive annual output of 10 million birds. Paired with the authentic "Even Heat, Stable Roasting, Gentle Charrying" method—time-honored techniques used to prepare classic Peking duck—Le Shou Yu Fang faithfully recreates the legendary taste of the imperial court's prized duck. In 2018, the brand opened its first store in Dongcheng District, Beijing.

Leshou Yufang leverages the full-industry-chain support of Leshou Agricultural and Pastoral Group, focusing on its third-tier industrial chain while redefining the Peking duck brand through an internet-driven mindset—and simultaneously strengthening both online and offline presence. With its robust, end-to-end industry advantages—from breeding and embryo preparation to cold-chain logistics—Leshou Yufang has swiftly risen to become a leader in the industry, now boasting over 600 stores nationwide. At the heart of Leshou Yufang's premium offerings is the iconic Beijing-style Peking duck, crafted exclusively from Z-shaped Beijing ducks. These specially bred ducklings are raised on expertly formulated feed and pure, natural spring water, resulting in ducks with an ideal balance of fat and lean meat. This unique combination ensures the duck meat is exceptionally tender, richly flavorful, and irresistibly smooth. Every step of Leshou Yufang’s meticulous 12-step production process undergoes rigorous quality control, ensuring only the finest duck embryos make it to market.

　　At the 2023 SFE Shanghai International Franchise Expo, which opened on May 29, the head of Leshou Yufang stated: "We hope that by participating in this platform, we can introduce and help more people discover the Leshou Yufang brand, while showcasing our commitment to both preserving and innovating traditional culinary culture. We also look forward to engaging in meaningful discussions and collaborations with potential partners who share our vision, working together to advance the thriving future of China's Peking duck industry."

Source: Consumer Daily Online

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