Xian County Magistrate Wang Yongchang "enjoys a quick meal" of roast duck to boost the county's catering industry.

After the meal concluded, Gao Xijun, Chairman of Leshou Group, briefed County Chief Wang Yongchang on how Leshou Agricultural and Pastoral Group has developed a comprehensive entrepreneurship model and wealth-building pathway specifically designed for ambitious young entrepreneurs and financially challenged families across society. The company has launched the "100 Cities, 1,000 Stores, 10,000 Entrepreneurial Dreams" initiative, aiming to roll out franchised chains of "Leshou Yufang Beijing Roast Duck Restaurants" and "Leshou Duck Leisure Food Stores" nationwide. Gao also noted that, at a time when China is witnessing positive developments in its battle against the pandemic, the hybrid online-offline fast-food delivery model is set to become a major industry trend and a key driver of growth. Upon learning that delivery orders have now become a vital revenue source for many restaurants, Wang Yongchang emphasized that the food service sector plays a critical role both as an economic engine and a significant employer. He stressed the importance of cautiously resuming operations in the catering and other service industries—while strictly adhering to epidemic prevention measures. Meanwhile, relevant departments should maintain close communication with frontline businesses to better understand their challenges and aspirations, providing practical support to tackle real-world issues. At the same time, authorities should actively encourage the public to dine out safely, following proper防疫 protocols, thereby boosting consumer confidence and helping the catering industry regain momentum, revitalize the economy, and ensure the steady recovery of society and the economy. 10 On [date], Wang Yongchang, County Mayor of Xian County, Wei Gangling, Director of the County Government Office, and Li Xichao, Director of the Market Supervision and Administration Bureau, along with their delegation, visited the Beijing Roast Duck Rixin Fangcheng branch of "Leshou Yufang." Disguised as ordinary citizens, they took the lead in dining at the restaurant, demonstrating through their actions a commitment to boosting consumer confidence among residents and helping the catering industry accelerate its recovery and resumption of work and production.

The interior of Leshou Yufang is clean and well-maintained, with epidemic prevention measures implemented in a disciplined and orderly manner. After carefully following the required protocols for health precautions, Wang Yongchang and his delegation warmly engaged in conversation with Fan Hongjun, the deputy general manager of Leshou Yufang. "How much do you pay in annual rent for this location?" they asked. "And what’s your average daily revenue from this single store?" Fan Hongjun promptly answered both questions: "This store is directly operated by our company, and we pay an annual rent of 60,000 yuan. However, our primary focus is on expanding through a franchise model. We provide franchisees not only with professional Peking duck-cooking training but also comprehensive support, including store operations management, brand image design, and even the supply of essential ingredients and materials. Typically, a franchised outlet can break even after selling around 8 ducks per day—any sales beyond that point start turning a profit." He added, "During major holidays, demand often exceeds 100 ducks sold daily, while weekends usually see about 50 ducks. Even during the slowest seasons, we still manage to sell around 20 to 30 ducks. All in all, it’s entirely feasible for us to earn over 1,000 yuan per day on average."

Afterward, Wang Yongchang and his delegation chose their dining spots and took their seats. Soon after, the golden, succulent Peking duck was expertly sliced into delicate pieces by the chef’s deft knife skills, neatly arranged on a platter and served alongside shredded scallions, cucumber strips, savory bean paste, rich duck broth, and Le Shou Duck’s ready-to-eat delicacies—all beautifully presented on the table.

"The Peking duck is crispy on the outside and tender on the inside, perfectly paired with our specialty, Leshou Duck Delicacies—truly delicious, and the ambiance is wonderful too!" Wang Yongchang gave high praise to both the culinary flavors and the dining atmosphere at Leshou Yufang.

After the meal concluded, Gao Xijun, Chairman of Leshou Group, introduced to County Chief Wang Yongchang how Leshou Agricultural and Pastoral Group has developed a comprehensive entrepreneurship model and wealth-building pathway specifically tailored for ambitious young entrepreneurs and financially challenged families across society. The company has launched the "100 Cities, 1,000 Stores, 10,000 Entrepreneurial Dreams" initiative, aiming to roll out franchised chains of "Leshou Yufang Beijing Roast Duck Restaurants" and "Leshou Duck Leisure Food Stores" nationwide. Gao also highlighted that, at a time when China is seeing positive signs in its fight against the pandemic, the hybrid online-offline fast-food delivery model is poised to become a major industry trend and a key driver of growth. Upon learning that delivery orders have now become a vital revenue source for many restaurants, Wang Yongchang emphasized that the food service sector plays a crucial role as both an economic engine and a significant employer. He stressed the importance of cautiously resuming operations in the catering and other service industries—while strictly adhering to epidemic prevention measures. Meanwhile, relevant departments should stay closely connected with frontline businesses to better understand their challenges and aspirations, offering practical support to address real-world issues. At the same time, authorities should actively encourage the public to dine out safely, following proper防疫 protocols, thereby boosting consumer confidence and helping the catering industry regain momentum, invigorate the economy, and ensure the steady recovery of society and the economy.