"Le Shou" Wins Second Prize at Hebei Province Agricultural Brand Innovation and Creative Design Competition

Yan and Zhao lands, by the shores of the Bohai Sea

The Hometown of King Xian, by the Banks of the Hutuo River

There's a large agri-business enterprise like this—Leshou Agri-Animal Group.

The wise find joy, and the benevolent enjoy long life.

A name with an ancient, rustic charm—elegant yet minimalist.

Showcasing a profound cultural heritage and the elegant demeanor of Confucianism.

The meat duck industry is thriving.

Deeply integrate the primary, secondary, and tertiary industries

Duck breeding and feed processing

Meat duck farming and slaughter-to-blank production

Le Shou Duck Braised for Leisure | Beijing Roast Duck Dining Outlet

We've built a complete, end-to-end duck meat industry chain.

Leshou Feed: Over 20 Years

Winning market favor and acclaim

Le Shou Braised Duck for Leisure

Rivaling Zhou Hei Ya, on par with Jue Wei

Beijing Roast Duck Restaurant Outlets

Nationwide Franchise Opportunities: Hundreds of Cities, Thousands of Stores

Even more importantly, we must bring Chinese cuisine to every single person.

When it comes to Leshou's flagship product

We also have to give a big thumbs-up to Leshou Roast Duck Pairs!

Look—

Chubby and plump

Pale and tender Le Shou roast duck carcass

Yet a leader in the industry, a benchmark for products

(Asked) Wow, how is such a beautifully crafted duck carcass made?

And how is it produced?

(Answer) Craftsmanship creates excellence; dedication builds the brand.

A beautifully prepared duck carcass should be refined this way.

Good water and quality ingredients produce excellent ducks.

Great job—top-notch!

The water quality along the Hutuo River is excellent.

Only the ducks raised this way became treasures.

Le Shou's feed isn't simple either.

More than two decades of highly refined and specialized expertise

Nutritionally rich, expertly formulated

Feeding white, plump, and tender ducks is not difficult at all.

Another key factor in creating the perfect Leshou Peking Duck carcass is

That is a high-quality Beijing duck breed source.

Le Shou Agricultural and Pastoral Group Partners with the Chinese Academy of Agricultural Sciences

Working together on research—conducting experiments as a team.

Filling a market gap, leaving international peers utterly amazed.

Grandparent-to-Parent Breeding Duck Farm

Modernized incubation workshop

Feed, ducklings, and hatching eggs

It has set a strong foundation for producing high-quality duck products.

Unified seed supply, unified feed supply

Unified epidemic prevention, unified guidance, unified recycling

The perfect farming model, eliminating risks for farmers.

It further ensures the high-quality raw material source for Peking duck blanks.

Modernized slaughterhouse

Efficient assembly line production

The cultural philosophy of "being honest and upright in character, and diligent and steady in action"

Guiding all the people of Leshou

With a craftsman's spirit, striving for perfection in every detail.

Carefully oversee every quality checkpoint with dedication.

Look—

Premium roasted duck blanks produced in Leshou

Currently being continuously delivered via cold-chain logistics.

Sold throughout the country—beyond the Great Wall, in the northlands and south of the Yangtze.

Look—

Le Shou's Marketing Network

It has been built to be exceptionally well-developed.

Deeply tapping into production capacity to ensure supply.

Become the frontrunner and leading figure in the duck carcass market.

Look—

Awarded as a Leading and Distinctive Industry of Hebei Province by the Provincial Government

Duck carcass products have become a shining symbol of the local economy.

Look—

The national-level golden plaque awarded to a leading agricultural industrialization enterprise

Inspiring the people of Leshou to stride forward with pride and courage.

Le Shou, the once-ugly duckling

Now, it has transformed into a white swan.

Andersen's fairy tales come to life in reality

A business legend that has amazed the world.

Mountains are high—humans are the peaks.

Continuous improvement has no end.

Even the highest mountain is still the starting point of a new journey.

Time waits for no one—yet the people of Leshou must still press on with renewed vigor.

Painting a new canvas, continuing to write a fresh chapter.

Embracing the economic tide, inspiring countless boats and sails to soar.

Our commitment to serving agriculture, rural areas, and farmers remains unwavering—as does my heartfelt dedication to repaying the nation.

Warmest wishes for Le Shou.

Continuing toward a brilliant future—stepping into a radiant tomorrow!

— Written by Cao Zhenchao, "Craftsmanship Creates Excellence, Dedication Builds the Brand"

— Recitation by Zhang Xiaodong, Xie Xiaoxiao, Li Shijie, and Ma Xuan